Search Engine Marketing – What is All the Fuss About?
About 2 years ago, I decided to do one of the best things ever..I hired a local Houston SEO Expert. I started my company back in 2003. At the time, I had no clue what search engine optimization meant. I didn’t even know it existed. I was a trader in the stock market and after a few years, I got so good at it, that I decided I wanted to teach others how to trade.
Problem number 1 was, I had no clue how to build a website. So for half the year, I read about websites, blogging etc. I decided that blogging was the easiest thing I could do. Well I ended up running a very successful blog. I would post my signals daily and I would get alot of feedback from visitors I had no idea were reading my blog.
The next few months I spent more time reading about how to open a membership site so I could start charging people for the signal service. After about 3 months of struggling, I ended up opening my very first successful membership blog providing trading signals to my loyal readership.
For about 3 years I ran the service. It was quite succesful however, I noticed that for the last year, I had reached a stagnation point. After much reading, I discovered that there was more to online marketing than a simple website. I also had to advertise. There were multiple ways to advertise.
One was to pay google upfront for what’s called Pay per click. This is where I posted an ad and basically paid google for everytime someone clicked on my ad that in turn took them to my website.
The second method was more for local marketing called Google Maps or the 7 pack. This is where you would register your business and basically get listed for your local market. Well this wouldn’t work for me since my business was more of a national company sending signals to whomever wanted to trade stocks in the United States.
The third and final method I read about was called Organic Listings. This was where I would continue to write in my blog, perform something called on page optimization or on page seo and some how magically, my traffic would increase, exposing my site to more readers than I can handle. I opted to go with this method. After months of trying, I could not get my site ranked for much. So I decided that I needed to hire a local seo expert in the field. This proved to be so successful that I kept buying more services.
Last year, I retired and well, what can I say? SEO saved my hide.